Underhill Brand

The Underhill logo was originally designed in 1979 by S. Thorne, and features two “U” letters for the founding Underhill brothers.

PREFERRED VERSION

Underhill - Since 1913
Underhill Horizontal Reverse Colour
Underhill Horizontal - Black
Underhill Since 1913 Horizontal
Underhill - Since 1913
Underhill - Since 1913
Underhill - Since 1913 - Black
Underhill Since 1913 Reverse Black

UNDERHILL GEOMATICS LOGO

The Underhill Geomatics logo can be used when referring to Underhill Geomatics Ltd., the surveying engineering services arm of the firm.

Underhill Geomatics Horizontal
Underhill Geomatics Reverse Horizontal Colour
Underhill Geomatics - Black
Underhill Geomatics Horizontal Reverse Black
Underhill Geomatics
Underhill Geomatcis Reverse
Underhill Geomatics - Black
Underhill Geomatics Reverse Black

UNDERHILL & UNDERHILL LOGO

The Underhill & Underhill logo can be used when referring to Underhill & Underhill, a partnership of professional land surveyors.

Underhill & Underhill Horizontal
Underhill & Underhill Horizontal
Underhill & Underhill Horizontal
Underhill & Underhill Horizontal Black
Underhill & Underhill
Underhill & Underhill Reverse Colour
Underhill & Underhill Black
Underhill & Underhill Reverse Black

UNDERHILL COMBINED LOGO

In cases where both company names need to be utilized, a combined version of the logo can be used. This would be used in specific situations when both names are necessary for legal reasons.

Underhill Geomatics - Underhill & Underhill
Underhill Geomatics Underhill & Underhill Reverse
Underhill Geomatics - Underhill & Underhill Black
Underhill Geomatics Underhill & Underhill Reverse Black

UNDERHILL ICON

In rare cases where it is not possible to use the full Underhill brand, the logomark or ‘icon’ can be used.

Underhill Icon
Underhill Icon Reverse RGB
underhill icon reverse black

COLOURS

Our company colours are professional and modern, expressing who we are.
Underhill Blue is defined as Pantone Process Blue C. This is the main colour utilized in our branding.
The following tertiary colours are used to complement the main blue brand colour.

0085CA

PANTONE Process Blue C

RGB 0 133 202
HEX 0085CA
CMYK 100 15 0 6

73973F

PANTONE 158-15C

RGB 115 151 63
HEX 73973F
CMYK 41 0 85 32

F57E25

PANTONE 45-5C

RGB 245 126 37
HEX F57E25
CMYK 0 62 97 0

2D6CB5

PANTONE 104-7C

RGB 45 108 181
HEX 2D6CB5
CMYK 85 58 0 0

91D3CE

PANTONE 127-3C

RGB 145 211 206
HEX 91D3CE
CMYK 42 0 22 0

TYPOGRAPHY

Our primary typeface is Open Sans. We use Light, Regular and Bold. Whenever possible Open Sans should be used.
When the use of Open Sans is not possible Arial is the alternative choice.

UNDERHILL FONTS

LOGO TREATMENT

The logo must be used as is and not be altered in any way. This means that you must not:

  1. Change the logo’s orientation or rotation.
  2. Disproportionately scale or resize the logo.
  3. Change the logo’s colors.
  4. Display the logo with colour combinations not previously specified.
  5. Display the logo in a configuration not previously specified.
  6. Add special effects to the logo.
  7. Add an outline to the logo or display the logo as an outline.
  8. Use the logo on top of busy photography.
  9. Display other elements within the logo’s designated clear space.
  10. Crop the logo in any way.
UNDERHILL logo useage

CLEAR SPACE

All forms of the Underhill logo must have a designated amount of clear space on all sides unoccupied by other elements. This is to ensure the logo’s visual clarity and effectiveness.

The clear space is defined as the space in the top right section of the icon or logomark’s crosshairs.

CLEAR SPACE

Underhill Brand Guidelines

Download a full copy of our brand guidelines in PDF format.

Underhill Logo Files

Download all version of the Underhill logo in all formats (ai, eps, jpg, png).